American Idol is set to debut its 14th season on January 14, 2015 and there will be major changes if you look closely. Coca-Cola has decided to end their sponsorship of the singing talent competition, which leaves the network with a huge hole in their revenue. This is the statement that the beverage empire released to E! News about their decision:
“I can confirm that Coca-Cola and Fox have mutually decided to end our 13-year American Idol partnership. After 13 years, we feel it is the right time for the Coca-Cola brand to venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point.”
The is not the only major advertising that American Idol has lost recently. Last season AT&T pulled their sponsorship of the show as ratings continued to fall for the franchise. The only large commercial backing that they show still holds is their affiliation with the Ford Motor Company. With ratings continuing to drop each year and major advertisers pulling out, is this a sign that the singing ship is sinking?
Every season the judges are demanding more money to appear on the show and with big revenue falling away, how long can this go on? Viewers have disappeared from the show for a few years, but during season 12 when Mariah Carey and Nicki Minaj where on the judges panel, things took a turn for the worse. The two singers clearly did not get along and producers assumed that viewers would tune into see the drama but instead they just tune out all together.
Only time will tell how much longer this ailing show can will survive. One thing is certain though, is if American Idol continues to lose major advertisers like Coke and AT & T, there will be no money to pay all those large salaries that the judges panel and Ryan Seacrest receive each year. Just Saying……