Home Celebrity Gossip Bethenny Frankel’s Skinny Girl Sales Are Down

Bethenny Frankel’s Skinny Girl Sales Are Down

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BethennyThe walls are starting to crumble around the Bethenny Frankel empire.  First, the sordid divorce to Jason Hoppy, then her failing talk show and its dismal ratings. Can 2013 get any worst for Bethenny? Yes, it can! Now, Skinnygirl products are reporting poor sales in 2013.  It appears, the retail public has finally wised up and are ignoring the God-awful Skinnygirl products on liquor store shelves.  According to Beam Global Spirits & Wine, Skinnygirl sales were down 29% in October. Beam Global Spirits & Wine bought the Skinnygirl brand from Frankel two years ago for an estimated $120 million. Bethenny sold all rights to the brand but remained on as an adviser and face of the brand. 

“Low-calorie [alcohol offerings] didn’t perform in 2013,” says Edward Hsyeh, an US research analyst with Euromonitor, a market research firm. “People are looking more into quality over quantity.”  The alcoholic beverage products are marketed as low-calorie cocktails. Many consumers have scoffed at the processed and high acidic taste. I’ve always attributed the brand’s success to Bethenny’s shining star power but it appears her star power is fading quickly. The curse of reality TV has struck again and I will raise my glass to this one–Cheers!

  • TERESA’S FOREHEAD

    ha ha ha ha Haaaa Haaaaa

    that’s what she gets for ripping off the run-of-the-mill bartenders’ drink recipes that have been used coast to coast long before she was a swimmer in her wealthy daddy’s sack.

    what a user! WHAT A COATTAILER! Riding on the coattails of OTHER successful people who originally used the idea.

    idea? It’s a stinking recipe she ripped off:

    2 oz tequila (preferably Patron)

    1/2 of a lime’s juice

    splash Grand Marnier (or triple sec)

    who the HE11 doesn’t have those things on hand? Why would anyone buy her imitation lime chemical drink when they can make it fresh and have it taste amazing?

    It’s sorta like Fabelini… cheap champagne that is dry and tastes like crap… so add a splash of juice or syrup. For example, peach syrup from a can of canned peaches.

    HELLO? Champagne is supposed to be dry! If your palate isn’t sophisticated, why would you add sugary crap to it and ruin an expensive drink… to appear classier or sophisticated? What a joke. It’s like trash who go out and order nice red wine, which is also very dry, but then tells the waiter to have the bartender add a splash of Coke Cola in the wine.

    What kind of backward person would do that… oh wait… I do that.

    Tiny foreheads and coattail riders… unite!

  • Babson_Chick

    Not surprised at all!! Some of us are sick of those who are so full of theirfakeselves.